In this article, we aim to provide an educational means to understanding how to save a considerable amount of money when traveling with a family or large group. In the case study below, we’ll show how Ultimate Luxury Rentals vacation homes in Tucson, AZ have saved the vacationers coming to the area time, money, privacy, and a “home away from home” feel.

First off, you may be wondering, what is a luxury home rental? Well, we will get to that later in the article. Let’s start with some of the reasons people are now renting these vacation homes as opposed to

Many vacationers choose to rent a vacation homes for a variety of reasons. Economics is one of the primary reasons. A vacation home can replace 2-4 hotel rooms at a fraction of the cost. Vacationers can eat their meals at home or even cook up their favorite meals on the barbecue. Our average vacation rental customer saves over $2000 in a 1 week stay. Privacy is another major consideration when choosing a vacation rental home over a hotel or resort. Many vacation homes include enclosed back yards with private heated pools and spas. Guest can enjoy their gathering of friends and family without interruption. Amenities are probably the main reason vacationers continue to rent vacation homes year after year. Many vacation rentals offer amenities that are superior to many upscale hotels and resorts. Pillow top mattresses with sateen sheets, plasma TVs, free wireless Internet, pool or game tables, fully stocked gourmet kitchens, private heated pools and spas and some of the most spectacular city and mountain views in town.

In addition to the home itself, the destination you choose has its own attractions and amenities. Continuing with our case study of luxury homes in Tucson, Arizona, here is a little history of the Old Pueblo and some of the history that attracts people to this particular destination.

With its mixed cultural heritage and international population, Tucson’s traditions span centuries of habitation from prehistoric Indian cultures to recent immigrants from all over the world. Today Tucson has become a destination for many visitors particularly those looking to rent a vacation home in Sonoran Desert of Arizona.

True to its Old West beginnings, Tucson’s first inhabitants roamed the area hunting mammoth and bison between 12,500 and 6,000 B.C. Following them were the Cochise , who built pit houses and used stone tools, and the Hohokam, who began farming the valley in 300 A.D.

In 1692, Spanish missionaries arrived in the valley to find the Indian village S-tukson (“black base”). In 1775, the Spanish built an outpost, the Presidio of San Augustin.

By 1804, some 1,000 people lived in the adobe village – mostly Spanish, Mexicans, and Native Americans who made their living raising crops and livestock. After the Mexican Revolution of 1821, Tucson became part of Mexico.

Looking for a southern rail route, the U.S. negotiated the Gadsden Purchase with Mexico in 1854 and Arizona became a U.S. territory. In 1867, Tucson became the territorial capital for the 10-year period, which accelerated civic progress.

In 1885 , The territorial legislature approved $25,000 to build the University of Arizona. The city continued to grow rapidly, reaching 7,000. Around the turn of the century, Tucson began attracting thousands of tuberculosis victims seeking a cure in its dry climate. In 1912, Arizona became the 48th state to enter the union.

Fueled by Industries and tourism, the population of Tucson grew rapidly – at one point welcoming 1,000 newcomers each month. By 2000, the population had reached 800,000.

Vacation rental homes in Tucson, Arizona offer a wide range of choices to visitors from all over the world. Many different neighborhoods comprise the city and offer vacationers a large selection of accommodations and activities.

The Tucson Mountains are located approximately 8 miles west of Interstate 10. The proximity to Interstate 10 makes day trips to Phoenix, Tubac, and Nogales Mexico very convenient. Some of the most desirable luxury vacation rental homes in Tucson Arizona are located in this area. These vacation homes boast some of the best city and mountain views in the state. Most of the luxury vacation rentals are located on acre plus lots with private pools and spa and offer an experience that is one with nature. Vacation rental customers may have the pleasure of seeing many of the desert’s wildlife such as the javalina, coyote, bobcat and a wide variety of birds such as hawk, dove, quail, and the state’s official bird, the road runner . Vacation rental guests will also have a wide variety of attractions such as the Sonoran Desert Museum, Old Tucson Studios, Wildlife Museum, Gates Pass, and the Saguaro National Park West. The west side of town appeals to the business traveler as well. Many of the Ultimate Luxury Rentals vacation rentals are located less than 10 minutes from the Tucson convention center. These homes’ locations put you in the heart of the most beautiful desert in the world, the Sonoran Desert. During the first 2 weeks in February, The TCC is home to the Tucson gem and mineral show the largest gem and mineral show in the world. Parents of University of Arizona students choose west side vacation homes because they are very convenient for visiting their child during the holidays or celebrating a graduation.

The Catalina Foothills is the largest mountain range in the valley and a well sought after area of town for visitors looking to rent a vacation home in Tucson AZ. Several upscale resorts and spas have made the Catalina’s their home. The Catalina foothills area has a wide variety of restaurants as well as upscale shopping at La Encanta and St Phillips Plaza. For those looking for hiking and site seeing, the Catalina area offers the Sabino Canyon Recreational Park. For vacation visitors looking to escape the summer heat (temperatures average 20 degrees lower than the city), you can take a 25 mile drive up to the top of Mt Lemmon. The Tucson vacation rentals located in this area consist of a large selection of luxury vacation rental condominiums and single family vacation homes on ½ acre lots with excellent mountain and city views.

Oro Valley has been one on the most rapidly growing areas in Tucson. Many of the vacation rental homes and condominiums are new construction and offer very upscale accommodations. There are many fine restaurants to choose from as well as some of the best golf resorts in town. The is only disadvantage to renting a vacation home in Oro Valley is the traffic. Traveling to and from Oro Valley at the wrong time of day can be quite a chore. Travel times to other areas of town such as the Tucson mountains and the east side can take up to 45 minutes or longer.

As you can see for this particular destination, there is an entourage of amenities, attractions, scenery, and history. In order to make the most of your trip, it would obviously be to your benefit to have extra funds. Luxury vacation rentals are a win-win option for your trip. Aside from your destination, they are certainly something to look into. Obviously you’ll want to find the best deal with the most credible provider of luxury rentals.

Still curious what is a luxury rental? Ultimate Luxury Rentals is a starting point for you. With over 7 years in the luxury home rental business, they have continued to provide the highest quality of homes and services to customers worldwide. Visit them at Ultimateluxuryrentals.com and get a first hand look at homes in Tucson, AZ, Taos, NM, and Costa Rica!

 

Now that our aging population has visibly become a force to be reckoned with, many homebuilders are discovering mature adults to be a potent market. But often homebuilders tend to miss the market by focusing more on the home (which is after all what builders are selling), rather than the lifestyle (which is what drives most of the sales activity in an adult lifestyle community).

Many developers and homebuilders operate from the misconception that mature buyers prefer to live in homes that are inexpensive and focus on pricing their homes as low as possible, believing that product and price are what drives the sale. And surely there are adult lifestyle purchasers for whom price is a prime consideration. But most potential residents of an adult lifestyle community are looking for three things: adult, lifestyle and community.

Purchasers in adult communities want to be sure that the community they are considering moving to is indeed an “adult” community. As such, many such communities are age-restricted, with a hard and fast set of rules that precludes the possibility of children moving in. Of course, in jurisdictions that do not allow discrimination on the basis of age, there are other ways to “restrict” who moves in. This could range from so-called restrictive covenants registered on title of the property to rules about the permanent number of residents that may occupy any one dwelling unit (usually no more than two) under a condominium corporation or a rental agreement. Finally, the best method to maintain the integrity of an adult lifestyle community is to offer homes that are specifically designed for an older, childless demographic. The market will take care of the rest.

Some builder want to hedge their bets by offering large two storey homes in adult communities, imagining that they would be appealing to younger baby boomers that still have children at home. This fallacy results in pleasing neither the younger baby boomers that do not want to live in a community comprised largely of older people, nor the active adults seeking a childfree lifestyle.

As stated above, one of the most important considerations on the part of the purchaser in an adult community involves lifestyle. Many people in their 50s and 60s who are either retired or semi-retired have a lot of leisure time and a plethora of interests about which they are very passionate. Many are into golf in a big way and seek communities that are near golf courses. Many are into personal fitness and look for communities that provide exercise facilities. There are nearly as many interests as there are individuals seeking to live the adult lifestyle. Those communities that recognize this very important fact tend to do very well, while those that don’t, not so much.

Finally, active adults tend to be very social and seek to live in a community where they find others of similar interests and values. Many of these communities have organized activities, such as a bridge club, a golf group, round-robin tennis tournaments or group projects such as quilting or knitting. A sense of being a part of a community of like-minded individuals really is one of the most important aspects of a successful adult lifestyle community. These are the reasons why a community clubhouse is probably one of the most important amenities that any adult lifestyle community could provide. And the greater the variety of amenities and interests, the more people will be attracted to live there.

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing.

Instead of sending your marketing budget in many different directions, you can choose a specific type and be consistent with it. You will quickly see that your marketing budget pays off much more quickly.

Here, you will find information on four of the main types of marketing. This way, you will be able to choose the marketing actions that will work best for your business. You will then be able to point your marketing budget in the right direction.

1. Blanket marketing is a type that is often used by larger business. Blanket marketing means that you spend money advertising to everyone. Many people choose to do blanket marketing by advertising in magazines or newspapers. You will not really have control of who sees your advertising, but you will have the potential to reach many people.

The downside to blanket marketing is that it can be quite expensive, and you could be wasting money marketing to people who may never become your customers at all. Blanket marketing is best for those who have plenty of funds available and who feel that they will be able to gain many customers from the plan.

2. Targeted marketing is a method in which you choose a certain demographic and only market to them. This could mean that you advertise to everyone in a certain area. Alternatively, you could advertise to everyone in a certain age range.

The great thing about targeted marketing is that you will have a much better chance at getting customers since you will be advertising to the types of people who would most likely become customers. The downside is that it will take a little legwork to determine who your target is and then find the right way to advertise to them.

3. Social media marketing could be called the new kid in town since it is relatively a young concept. With this marketing, you use any one of the many popular social media sites to advertise your company. You can also use a daily blog to garner business.

The downside to this type of marketing is that you will be sending your information out to many people who may not be interested at all. With blogs, you will have to take the time to keep the blog up to date. Otherwise, people may stop reading it.

4. The last type of marketing is not marketing at all. There are not upsides to this. It may seem like a way to save money, but when your business fails, you will actually lose a great deal of money. It is extremely important to find marketing funds within your budget.

The travel and tourism industry is a massive global industry that caters for the needs of those who have to travel away from home in terms of providing facilities and services like hotel accommodation, air and road transport. Close to a billion people are involved in international travel in this industry which generates billions of dollars every year. Sometimes making a decision on which industry to work for can be quite hard given the many options available today across the globe. Below are five reasons why you should consider working in the travel and tourism industry.

1. There are lots of work opportunities. The travel and tourism industry has a lot of opportunities employment for those seeking employment. You can work in the aviation sector, road, rail and water transport, accommodation providers like hotels and lodges, leisure and business travel agents and tour guides. It is now also possible to work from home thanks to technology which is convenient for some people like mums who have a child or children and do not want to be far away from home.

2. The perks are good. The travel industry provides rewards that not many other industries do. For example those working in the airline industry can get free tickets for themselves and immediate family members to fly to any destination that the airline they work for flies to. Those who work as travel agents can get reduced travel fares and even pay reduced accommodation rates. Then there are the familiarization trips that those who work in the industry have the opportunity to take. Just think of an all expenses paid trip to places like the Seychelles, France, the Kenyan coast of Mombasa to name just a few.

3. It is a growing industry. In spite of the recent downturn because of the threat of terrorism and the world recession, travel industry players are optimistic about its growth. In good times and bad times people always get the urge to move. And with more and more places becoming accessible because of air travel and with both air travel and hotel rates coming down in order to accommodate peoples pocket there is reason to believe that the travel industry will continue to grow and more markets will be reached which is good news for service providers. Furthermore technology like the internet has made it possible to access markets anywhere in the world, at any time of the day.

4. It is never boring. Working in the industry almost means that you will meet new people from time to time. This is especially true for those who work as frontline staff in travel agencies, airline offices or hotels. Those who work in the airline industry as flight attendants have the opportunity to travel to different parts of the world, visit different towns and cities and see and experience different cultures. That can never be a boring job.

5. You do not need years of studying to work in the industry. You may love a certain profession but because of the years of studying involved in learning it you may be discouraged from joining it. Not so with the travel and tourism industry. Three to six months may be enough depending on what qualification you are studying for to get you started working for this exciting industry. Some people because of their love for the work and experience gained in certain areas of the industry have even started working and studied for the paper qualifications later.

Many people get confused about the role of advertising in the marketing mix so here’s a simple view of where it fits in.

In the traditional marketing model, we talk about the 4 P’s

o Product

o Pricing

o Place

o Promotion

The last section – Promotion is what we mean when we say you are “doing your marketing”. It’s your communications or your actual marketing activities.

But first, let’s get clear about the PURPOSE of marketing and why you want to get good at it.

“The PURPOSE of marketing or it’s biggest task is to

persuade prospects to visit you online or offline so you

can present your offer. Done well they come waving their

credit card and ready to buy so there’s no need for hard sell.”

Whenever and wherever you get in front of your potential market is your marketing opportunity – you are communicating or getting your message across.

You could say this started as far back as Babylon when the Town Crier was the only delivery method! They went around town shouting out to people to go to the marketplace and you went to the marketplace with your goods to “present your offer”.

With the invention of print and other technologies you now have a smorgasbord of delivery methods or media to reach people such as

o Print – newspapers, magazines, catalogues, newsletters

o Phone, mail, fax

o Radio & TV,

o Internet – through websites, blogs, social networking sites, email, video & Audio podcasts

o Teleseminars & webinars

o Mobile media – Blackberrys and mobile or cell phones

o And lets not forget in person public speaking and networking

Now that range adds a level of complexity. But choice is good and you don’t have to use all of these but they are available to you.

In any event you’ll either be speaking or writing. Simply narrow down what makes sense for you and your business and use your strengths to work out a plan.

JUST remember the marketing principles remain the same no matter the medium – so the PURPOSE of your marketing is still the same. To persuade prospects to visit you online or offline so you can present your offer.

So where does advertising fit into this?

Advertising is simply a subset of your marketing activities it’s the SALES function when you make the sales pitch or “present your offer”. This could be verbal or written in all the same media you use for your marketing communications. What adds to the confusion is sometimes big companies use image based ads for awareness so the “sales pitch” isn’t obvious.

But the primary purpose of advertising is to SELL.

So you create ads in one form or another and get them in front of your audience.

Small businesses can’t afford to waste money on image advertising that is designed for the masses to promote a well known brand. It simply isn’t designed to sell, NOW.

What I do and recommend is Direct Marketing which is based on one-on-one relationships and uses proven direct response advertising techniques instead of mass advertising.

The purpose of a direct response advertisement is to get a response, NOW! Which means these ads actually ask the prospect to DO something.

Whether you’re building a list, selling a product or service, an appointment or even something you are giving away – you still need to “sell” it to your prospect. And ask them to take the action you want them to take to move them through the sales process.

In a nutshell, advertising is a subset of marketing and direct response marketing and advertising is the champion for small business.

 

Since the beginning of time, music has been used as an expression of cultural identity. Ancient tribal societies used music as a foundation for gatherings and to express their history, ethnicity, and cultural beliefs. Music has changed throughout the ages, but the use of music as an essential part of cultural and individual expression has changed very little.

Music’s integral connection to identity is often difficult to recognize, especially in today’s society where music may not be viewed as being as message-oriented as it once was. There were times when entire generations or cultures of individuals each knew the same songs. During World War II, entire nations of people sang songs that expressed their national identity with their cause and their connection to their fighting forces. Again, with the protest songs of the 1960’s and 1970’s, the people of the nation explored their feelings about war, youth, and racial unrest. And, as music as a form of expression has grown, different individuals within the same society have come to identify with varying forms of music as their own individual expression of self.

Although music may not be as blatantly descriptive as the songs of decades past, music speaks to the individual in the same way that the individual speaks through music. A nation of parents sat perplexed as their children became entranced by the sounds of rock and roll, and now there are as many types of music to identify with as there are generational cliques to adapt the musical message. Parents are still perplexed by youth who dress like Britney Spears and Eminem and who use language expressed in song. The addition of music videos has also added a note to self-expression through music that wasn’t present until the last few years. Unlike past generations, today’s youth can see how the music is being expressed and can identify visually with their chosen genre. Television and the internet have also allowed international peoples to share their cultures through music.

Whether music is viewed as being an influence on youth or as being influenced by youth, is still secondary to the fact that it has always been present as a socializing factor. Whether that socialization takes place as a part of a group membership or as a way to express individuality, there is no way to ignore the fact that the influence and expression of music expands as the world community shares more of its musical styles. People may find that music speaks to them in a certain way, moves them in a certain way, or that they identify with its message. People may also find that they can use music to express themselves as individuals as well as to conform to a group. Doubtless, music and its connection to individual and group identity will take on new forms as people continue to be exposed to varying forms of music and culture.

Source by Rebecca Stigall

Communication is always one of the most important and vital strategic areas of an organization’s success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or services, you want to focus on how they will benefit your clients.

When planning your strategy for Integrated Marketing Communication or IMC, you want to have dialogue with your customers by inviting interaction through the coordinated efforts of content, timing and delivery of your products or services. By ensuring direction, clarity, consistency, timing and appearance of your messages, conveyed to your targeted audience, these factors will help avoid any confusion about the benefits of your brand, through the connection of instant product recognition.

When looking at your marketing mix, you’re examining price, distribution, advertising and promotion, along with customer service. Integrated marketing communication is part of that marketing mix included in your marketing plan. IMC strategies define your target audience, establishes objectives and budgets, analyzes any social, competitive, cultural or technological issues, and conducts research to evaluate the effectiveness of your promotional strategies.

If companies are ethically planning, communicating, and following industry guidelines, they will most likely earn the trust of their customers and target audience. There are five basic tools of integrated marketing communication:

1. Advertising:

This tool can get your messages to large audiences efficiently through such avenues as radio, TV, Magazines, Newspapers (ROP), Internet, Billboards and other mobile technological communication devices. This method can efficiently reach a large number of consumers, although the costs may be somewhat expensive.

2. Sales Promotion:

This tool is used through coupons, contests, samples, premiums, demonstrations, displays or incentives. It is used to accelerate short-term sales, by building brand awareness and encouraging repeat buying.

3. Public Relations:

This integrated marketing communications tool is initiated through public appearances, news/press releases or event sponsorships, to build trust and goodwill by presenting the product, company or person in a positive light.

4. Direct Marketing:

This tool will utilized email, mail, catalogs, encourage direct responses to radio and TV, in order to reach targeted audiences to increase sales and test new products and alternate marketing tactics.

5. Personal Selling:

Setting sales appointments and meetings, home parties, making presentations and any type of one-to-one communication, to reach your customers and strengthen your relationship with your clients, initiate this IMC tool.

Decisions linking the overall objectives and strategies during the marketing planning phases help to evaluate and fine-tune the specific activities of integrated marketing communication. Before selecting an IMC tool, marketing, product and brand managers must look at social, competitive, legal, regulatory, ethics, cultural and technological considerations. One thing you want to avoid when activating the tools of integrated marketing communication is reaching inappropriate audiences and causing controversy. That could be damaging when trying to build brand awareness and encourage consumer spending with your company. When marketing managers examine the beliefs, emotions and behavior of their targeted audience towards their brand, they can influence their beliefs to achieve product awareness, by attracting attention to their promotional campaigns.

Technology has become part of our daily lives, and there is probably no aspect in human life which is left untouched by Internet. Technology also plays a positive role in managing a business, particularly food business. If you are into catering, you may probably want to save yourself some hassles in managing your files, stocks and inventory system by acquiring a catering business software.

This software can help you in many ways you never thought possible. Many caterers use the Point-of-Sale system to help them track the sales and purchases that the business had made. It can generate report for easy reference; you can get daily, weekly, monthly and yearly report to see the progress of your catering business.

In this catering business software, you can do bookkeeping with so much ease. You do not have to be an Accountant to know how to run it. Bookkeeping is very vital for all businesses. When you put up the business, your aim was to get the return of investment (ROI) in the shortest possible time. The POS system can keep track of all the incoming sales and outgoing expenses. It can also help the caterers to know other hidden costs involved in the business which is often neglected by the owners when it comes to computation of the profit-and-loss.

Aside from the accounting and inventory software, caterers may also need events management software. This will keep track of all the upcoming events wherein your catering business was hired to serve. This is a database management software where you can input all your clients information and special requests or notes for the events. This will save you from collecting all those calling cards inside your wallet. All you need to do is to input necessary information about your clients and your possible customers too.

Being organized in all your business transaction would make your life easier as a business entrepreneur. It will be easier for you to know whether your business is doing good or not. You can also see what areas you can improve on with regards to handling expenses and purchases. There will be lesser grey areas in terms of accounting because you have all the necessary details you need.

These are the only aspects wherein you can rely on technology in terms of handling your business. The rest of business management would require personalize touch, most especially when it comes to customer service. Your employees are important part of your catering business too. They are the ones who interact with your clients and they create the image of your business too.

When people decide to leave the comforts of their home and venture to other locations there is usually a reason behind it. Whether the cause to travel was a last minute whimsy or had an actual purpose, it makes one think about all of the reasons why people travel. Reflect on the last time you left your location and ventured to another one. Did it have a purpose behind it? Let’s look and see if your motive to travel matched any of the one’s listed below. These are not listed in any particular order.

1. Romance- There are thousands of people who are involved in long distance relationships. At some point though, they need to see each other. For the sake of love, people will travel for hours to spend as much time as they can with the love of their life.

2. Relaxation- All work and no play is not a good thing. People need to get away from the stress of everyday life, and a nice sunny location with a beach might just be what the doctor ordered.

3. Family/ Friends -Many people have family/friends that are located in different parts of the world. They need to visit with them even if it’s for a short period of time.

4. Religion- There are places in the world that hold religious importance for many people. Religious travel is often related to a purpose such as seeing where the last pope was buried, or traveling to the town where Jesus was born.

5. Death- A relative, friend or acquaintance has passed away and travel is required to attend the funeral which is located out of town.

6. Honeymoon- You’re getting married and are going somewhere special to celebrate. This usually occurs right after the wedding, but there are many occasions where people celebrate a honeymoon years later.

7. Education-You’re getting your education somewhere other than where you live or you are going away on an educational school trip.

8. Celebration- Wedding, Anniversary, Birthday, Birth- There’s always something to celebrate and it doesn’t always happen where you live.

9. Medical/Health- Sometimes the treatment you need isn’t available in the city/town where you live. Often the best medical care is costly and requires travel to receive it.

10. Work- Job requirements might mean a fair bit of travel is involved. Even if the travel is within your own country it still has a purpose attached to it.

Overall, traveling can be a wonderful experience or it can be draining, expensive and just plain torture. Nonetheless if you need to go then embrace it for what it is, and try to make the best of it even if it wasn’t planned.

 

If you’ve been involved with online marketing for any length of time, you’re probably at least relatively familiar with the terms “article marketing” and “bum marketing.” If you’re not, don’t fret. This article will explain these two things for you. They’re actually really simple concepts to grasp, so it won’t take long for you to learn them. Then, we will discuss their current effectiveness (or lack thereof) as an internet marketer’s business model.

What Is Article Marketing?

Quite simply, article marketing is the process of writing simple articles and submitting them to websites known as “article directories.” Such directories include sites like EzineArticles, ArticlesBase, and GoArticles. At the end of each article you submit, you are able to include links back to your website (or landing page), where you make your offer.

What Is Bum Marketing?

“Bum Marketing” is a term that was coined a few years back by a top internet marketer named Travis Sago. It is essentially the same as article marketing, but incorporates the use of all types of free social media sites, commonly known as “web 2.0 properties.” In addition to the article directories, bum marketers will be submitting their articles to sites such as Blogger.com, WordPress.com, and the “big daddy” of the bum marketing world, Squidoo.

How Effective Are These Business Models?

The truth is, both bum marketing and straight article directory marketing were once incredibly powerful business models. All sorts of folks were making healthy online incomes using one or both of these methods. Unfortunately, if you fast-forward to a few Google updates later, the story changes dramatically.

You see, the name of the game in the world of free online marketing is to get your content ranked high in the organic results of the search engines, especially Google. And articles submitted to article directories and web 2.0 sites used to consistently rank on the first page of the engines, sending droves of free traffic to these articles, which would in turn send lots of great targeted leads to the marketer’s offer pages.

Sadly, this is no longer the case.

Today, self-hosted websites get the lion’s share of search engine love. This is not to say that article marketing and bum marketing techniques don’t still have their place. They most assuredly do. But their primary role has shifted dramatically.

Instead of using these particular strategies to send direct traffic to your money sites, it is now far more advisable to use both the article directories and web 2.0 sites to gain valuable, in-content, anchor text backlinks pointing to your self-hosted web pages in an effort to get these pages themselves ranking in Google and other search engines.