Free Blog

Planning on having a vacation with your family? Do you want to have a hassle free option for you to set up your travel plans and choose the best travel destinations around the world? No worries. The easiest and the most convenient way to book your ticket and help you with your travel itinerary are through the internet. You can find so many websites about travel guides and tours that would certainly help you with your trip.

You can find online travel agencies that can be helpful in giving you information about great destinations around the world without going to any travel agency office or talk to a travel agent. These online travel agencies will surely give you all the comforts to set up your destination plans in front of your laptop or PC. When you choose your online travel destination, you have to remember to find the best deal that allows you to choose your own destination and at the same time gives you all the comfort and convenience.

The benefits and advantage of online travel agencies is having low cost and convenience. Online travel agencies is also available at any time, as long as you go online, you have all the time for bookings that you need to complete. With all these online agencies, you have all the option to choose the best deal and the right budget for you. It also gives the comfort in the country of destination; you are provided with the transfer to your hotel and agencies are the one taking care of any problems you might encounter.

Also, the advantage of choosing online agencies is your control on your decision without influences or pressure from travel agents. If you visit a travel agency office, many travel agents have the same tone like a salesman; remember that most of these people are working under a commission program. So basically, you might be pressured by their sales pitch and book a trip without checking other good options and much less affordable.

Usually one of the concerns for online travel agencies is the security of paying large amounts of money online. Online security is a major issue for any online business, so it is very important to make sure and choose a travel agency online with a good reputation by checking customer reviews and feedback. Not all agencies can be relied on because some of them might disappear with your money. There are so many scams over the internet nowadays, so b very careful. It is better to be safe than sorry.

So overall, make sure to choose the legitimate and quality online travel agencies to avoid scams. Always seek some tips and assistance if you’re not sure about the online travel agency. Most importantly plan your trip carefully to avoid any hassles or problems. Good luck and enjoy your vacation.

Nowadays online advertising is a popular trend among all business owners. Online advertising has emerged as one of the most powerful tool of advertising. This is because the wide reach of Internet and online advertising websites.

The dependency of people over Internet has increased drastically. They now knock the doors of search engines or various online service providers in any specific domain of their interest. Therefore, having a powerful online presence helps business owners or online traders in getting more and more number of customers for their particular products and services.

 

Having powerful presence does not mean just owning a domain name and a website. You need to be easily noticeable and your potential customers should identify and get you easily. For that, you need to promote your online presence. It does not matter whether you are providing services of products online or not. Even if you are operating an offline business, you need to have your powerful identity over internet, so that the potential customers of your products and services segment can find you easily.

 

Online advertising helps businesses in targeting global customers. You can operate your business from anywhere in the world and serve your customers across globe if you have your powerful presence online. Therefore, online advertising serves your aspirations of getting global exposure within very short span of time.

 

Online promotion of your online identity, your products or services being offered by you is very cost effective. You do not have to spend lot of money for promoting yourself on internet. Your expenditure in online promotion is just a fraction of what you had to spend on traditional modes of advertising in popular print and electronic media. Therefore, cost effectiveness is the most important purpose behind stress on online advertising. Through online advertising people can expect maximum returns of their investments.

 

There are different forms of Internet Advertising. Banner advertising and pop-up ads are now matter of past. They are still present and equally popular as they were before, but now the stress is on search engines based advertising. People now understand that if they are getting top search engine ranks in almost every popular search engines, then no one can stop them from getting success in their business.

One of the main purposes of travel is to gain experiences that allow us to grow and develop as individuals and it is important that people travel the way that bests suits them at a particular time. For example, I like to go on adventure holidays and this invariably includes a small group and expert guide, and I frequently participate in writing retreats around the world with like-minded people. However for me, the real joy of travelling has always been to take off on my own and just ‘see’ what comes along the way. Of course this can sometimes be fraught with frustrations, difficulties and even dangers.

Advantages of travelling alone

  • Freedom
    Most people who travel alone generally cite freedom as the great motivating factor: freedom to please themselves, go where and when they want, change their plans on a whim when they hear about something that is a ‘must’ to see, and to accept spontaneous invitations by locals.
  • No compromises
    This is associated with the previous point. Even if travelling with one other person, be it friend, colleague, lover or spouse, there will always be some compromises required. Not everyone has the same interests or the same energy levels, some people need to be emotionally supported all the time, others are apathetic, some have different attitudes to time. With solo travel, there is no peer pressure over finances, the unspoken need to divide up restaurant bills equally, or guilt trips when you want to go off on your own for a while.
  • Meeting people
    Travelling solo does not mean that you will always be alone. In fact, it allows you to meet more people because other tourists and locals find an individual traveller more approachable than those in a tightly-knit group. Also, people in groups have very little need to reach out to others for communication. I have met more people, had more interesting conversations and invitations and made more long-term friends while eating alone in foreign restaurants or sitting alone at bars. But then I am gregarious. Travelling alone allows you to choose the people you wish to spend time with rather than having to face the day-after-day annoyances of the inevitable clowns and whingers found in any large group.
  • Discoveries
    There is a real sense of discovery involved in travelling on your own, and that includes self-discovery. You don’t have to rely on an often ill-informed guide to lead you around on a leash, and there’s the surprise and thrill when you find something you weren’t expecting, like the time I became lost and ended up in a small Bavarian village with a monastery that contained a library with tens of thousands of Medieval manuscripts. Travelling alone allows you to discover more about yourself as you overcome simple challenges such as missing a bus or boat and realizing there is no other for a day or a week. Then there is the sense of achievement when solving much more challenging problems like finding yourself lost in a strange town at midnight or running out of money on a holiday weekend with no ATM in sight and the banks closed.

Disadvantages of travelling alone

  • The single supplement
    For those who like to stay in decent hotels, there is the unfair single supplement that can add thousands to the cost of your trip.
  • Lack of help
    There is no one to watch your luggage while you go to the restrooms at airports or train stations, no one to help with persistent touts, no one to be there for you if you get sick or if you are being stalked or harassed by a determined male in the street.
  • Photos
    There are times when I would like to have had more taken of myself in certain places, but there again, there are always people willing to snap one or two for you.

I know there will be times in the future when I will travel as part of a group out of choice because I want to visit areas where it is just not possible or sensible for a woman alone, or because I wish to be with family or like-minded people. However, due to my particular personality traits, my preference is to travel alone. I guess it really doesn’t matter how people travel, but that they travel.

 

The 70’s what a great decade for music and for music lovers too. Music of the 70’s has had a lot of influence on the music we listen to today and of course there are some of us who still have some of our favorite 70’s records and listen to them still. Some of the genres that really came into their own in the 1970’s are Classic Rock, Disco, Southern Rock, Punk Rock, and the birth of Heavy Metal although it was originally known as Hard Rock as well. No matter if you were born into a younger generation there is more than likely a 70’s song or album that you listen to so lets look at some great albums of the 70’s.

More than likely, regarding the music of the 70’s the music genre most closely related to that American decade is Disco, which really came on strong in the mainstream after the film “Saturday Night Fever”. The soundtrack from that movie went on to become one of the greatest selling albums of all time too. Rolling Stone magazine in 2003 placed the album on their 500 greatest albums of all times list, and in the same year, VH1 called it the 57th greatest album of all time. With songs like “Staying Alive”, “Night Fever”, “If I Can’t Have You”, and “Boogie Shoes” it is no surprise that this album soared to the top.

Another genre that really increased in popularity during the 1970’s is Southern Rock. There were a whole slew of Southern Rock bands in the 70’s that really exploded on to that music scene too. Bands like the Allman Brothers, The Outlaws, and Molly Hatchet made some great music, but the ones who set the standard of Southern Rock music of the 70’s is none other than Lynyrd Skynyrd. Lynyrd Skynyrd had four platinum albums in the 70’s, three of which went double platinum. Street Survivors however, showcased the 3-guitar attack of Gaines, Collins, and Rossington behind Ronnie van Zant that other bands try to copy today making Street Survivor their most important album in the 70’s.

The genre of Progressive Rock is another style of music that while born of Psychedelic Rock in the 60’s, really made its bones on the back of earlier artists in the 70’s. Bands like ELO, Utopia, Kansas, and Rush moved into the forefront of the genre maintaining the core of their listeners, while making Prog Rock Top 40 friendly as well. Of all the bands mentioned Rush really is the standard by which all other Prog Rock bands are measured by. Perhaps their most significant contribution in vinyl to music of the 70’s is the bands album “2112”, and the boss track on that album “Passage to Bangkok”

The last of the genres we are going to talk about is of course Heavy Metal, which assaulted Rock and Roll and went mainstream in the 70’s Motorhead, Judas Priest, and Iron Maiden found a home within the genre making fantastic music, but the band that made it all possible is of course Black Sabbath. The album “Black Sabbath” is the undisputed father of Heavy Metal music of the 70s as well as Heavy Metal 70’s records. The three tracks that everyone mentions when discussing this musical masterpiece are “N.I.B.”, “Black Sabbath”, and “Warning” and all agree that this album is the greatest ever of the 1970’s Metal scene.

 

Can fish and meat textures and tastes be found in a vegetable? Chinese Black Fungus is renowned for these qualities, its vital nutrients and its valuable contributions, as a dietary supplement, to overall fitness and health. Usually obtained in dried packaged form, it requires washing before use.

As a Health Supplement

Enriching blood and preventing iron deficiency anemia, Western medical science has found Black Fungus very effective in blood viscosity modulation as it inhibits platelet aggregation thus lowering blood-viscosity levels. In Traditional Chinese Medicine (TCM) its applications include anaemia, uterine bleeding, hemorrhoids, high blood pressure and coronary heart disease. It also figures significantly in cancer prevention and relief.

A very common and inexpensive ingredient in Chinese cuisine, it also has been recognised within TCM as a medicinal food for thousands of years. Black Fungus, rich in nutrients such as iron, protein, fat, vitamins and polysaccharides, also contains vital trace elements like potassium, selenium and manganese essential to the body’s long-term health.

Black Fungus’ bittersweet taste is not particularly strong, its texture is decidedly meat-like however. Its’ presence in dishes serves rather to enhance the flavours of the main ingredients.

As a Diet Aid

Black Fungus is a potent ally in the fight against obesity. Whilst very low-calorie, its meat-like texture (and taste) when boiled make it particularly appetite satisfying. It is frequently added to other dishes to ‘enrich’ them, to bulk these up for dieting/ slimming purposes as well as for its valuable nutritional contents.

Definitely not ‘fast-food’ it needs extensive soaking and cleaning before use. Available from most Chinese supermarkets, Black Fungus is sometimes stocked by inner-city branches of Tesco.

‘Fat Busters’ to Enjoy Alongside It

Keen dieters can wash down their Black Fungus with other proven Chinese slimming, weight-loss and nutrition aids like Green Tea (Lu Cha) and Bojenmi Tea.

Green tea stimulates the heart, aids digestion and provides a general ‘wake up’ call. Encouraging fat metabolization and popular for dieting and slimming, general bodily detoxification is also encouraged by Green Tea drinking.

Anaemia sufferers (and women during their menstrual period) should avoid Green Tea as it inhibits iron-assimilation somewhat. These should switch to Bojenmi Tea (see below) and/ or consume Black Fungus to remedy iron deficiencies.

Bojenmi Cha, also known as “good health, nice appearance flesh-reducing tea” also encourages slimming and weight loss. A blend of 12 medicinal herbs based upon an ancient Ming Dynasty remedy, this pleasant tasting tea aids digestion, lowers cholesterol levels and has a mild laxative effect.

Overall

Both teas help flush out fatty deposits from internal systems. Inexpensive Green Tea’s fat removal effect’s are such that Chinese restaurants use left-overs to clean grease from tables at closing time.

Black Fungus, Green Tea and Bojenmi Tea all have internal cleansing, detoxifying and longevity-inducing effects encouraging their inclusion in anti-aging and health and fitness dietary regimes. All three can be found in most Chinese Supermarkets

 

Corporate Financial Reporting is part of corporate reporting that consists of financial statements and accompanying notes that are prepared in conformity with Generally Accepted Accounting Principles (GAAP). The financial statements are summaries of business transactions during the financial year of the corporation. The business world has many forms of organizations ranging from the for profit sole proprietorship, partnership and incorporated businesses with limited liability to the not for profit organizations whose existence is not mainly driven by financial gain.

Regulations that govern the preparation of financial statements largely apply only to the incorporated entities. This has given rise to accounting standards setting bodies and legal provisions that form the frameworks used when preparing the financial statements. The process of preparing the reports in accordance with the GAAPs and legal requirements presents advantages and disadvantages to the organizations and to other interested groups. The International Financial Reporting Standards are increasingly being adopted by many national accounting standards setting bodies leading the way to a single set of accounting standards all over the world. It is therefore worthwhile to look at the advantages and disadvantages of financial reporting to create an awareness of the complexities that corporations and accounting professionals contend with.

THE ADVANTAGES

A number of advantages of corporate financial reporting can be enumerated and perhaps among the most important is that organizations are able to compare their individual performance with others in the same industry or line of business. This is because the established principles, standards and regulations ensure that there is a benchmark to be followed in the preparation of financial reports. Recognition of income, expense, assets and liabilities is standardized by the existing framework and any deviation can be countered with disciplinary or legal action. Organizations strive to prepare their financial statements to closely match the set frameworks as much as possible. In some countries for example Kenya, this has been translated into an annual competition (the fire award) where companies performance in this area is assessed by professional bodies including the national accounting professionals body with the aim of awarding the company with the best prepared financial statements. This in turn promotes staff and professional development which is a desirable aspect in the growth and wealth creation of the corporate organizations.

Investors and owners of companies in jurisdictions where corporate financial reporting follows strong established and clear frameworks can make the appropriate investment decisions. Corporate reporting in this case enhances the development of understanding of the activities of the companies and at the same time keeps the companies themselves on their toes as the wider society is well-informed of the expected reporting standards. This also acts as an incentive to managers to perform at their best and to institute control measures that aid the organization to comply with the frameworks.

Requirements of corporate financial reporting lead to timely preparation of financial reports. This is desirable to the stakeholders who may be more interested in the organizations immediate past rather than wait for a long time before the outcome of their input is known. When financial reports are prepared and published within the stipulated time, it is possible for necessary actions to be taken to correct any anomalies that may have led to undesirable outcomes. In a more serious case where a material error happens to be discovered, it can be corrected and the necessary measures taken to avoid a repeat of such occurrences.

IFRS give room for flexibility as they are based on principles rather than rules. As principles are based on value, corporations can adopt the standards that best suit their circumstances as long as fair value is adequately reported. This also encourages professional development as accounting standards setting requires qualified academics who can develop the required standards after lengthy and rigorous discussions and considerations to come to a consensus.

Overall, corporate financial reporting acts as a control measure as management, owners, employees, customers, creditors and the government are dependent on the reports in their decision-making. For instance the government in taxation of companies relies at the outset on the financial reports prepared and examined by qualified public or certified professionals. Trends on the growth of the companies can also be quickly determined by comparing sets of reports for different periods.

THE DISADVANTAGES

Corporate financial reporting does not bring desirable results only. There are some undesirable outcomes that should be mitigated against. The consideration of cost guides many companies in their operation. In preparing corporate financial reports in accordance with laid down standards and rules, expertise is required and the company has to engage highly qualified professionals for this task. The fee payments to qualified professionals can be prohibiting especially to small companies controlled closely by their owner managers. Compared to larger companies the small entities do not have adequate resources to implement adoption of the standards or even to train or employ qualified staff. In many instances such small and medium enterprises (SMEs) are tempted to forgo compliance with certain aspects of the standards or rules leading to problems with regulatory bodies including the government.

Freedom to adopt standards that suit the particular circumstances of the company leads to manipulation of reports. Disclosure of important information is in jeopardy as there is no legal enforcement for implementing the standards. Even where the government imposes legal obligations on what financial reports are to be prepared, there are still loopholes that can arise especially when the accounting standards and the legal stipulations are not in conformity in some areas.

For multinational companies, there are challenges in preparing their consolidated financial reports especially where operations are in countries with different accounting standards and legal regimes. There are also other challenges in dealing with for instance exchange rates, interest rates and transfer pricing where treatment of such aspects may be considered differently in different countries. Taxation and existence or non-existence of dual taxation treaties also poses another challenge.

CONCLUSION

It can be concluded that corporate financial reporting is essential and the gains from following accounting standards based on principles far outweigh the disadvantages as freedom to prepare reports in whatever way organizations deem appropriate may lead to financial chaos.

Quite a few people have written to me asking how to use Reiki to bring abundance, prosperity and/or

financial success into their lives. This article is a somewhat shortened version of my blog entry on this

matter. Please click on the link below to read the longer version.

I’m going to present a few ideas for using Reiki to achieve abundance, prosperity and/or financial success.

But before I do that, I want to mention that this is one area where Reiki and Feng Shui go together very

nicely. Many books on Feng Shui specifically tell you how to set up your environment to encourage abundance and prosperity.

I do want to acknowledge something before I continue my discussion. To some people, speaking of Reiki and money or Reiki and financial success in the same breath makes them cringe. They view Reiki as pure Love, a spiritual calling, and to introduce the idea of money into the sacred realm of Reiki is abhorrent to them. If that is your viewpoint, I completely understand and respect your position. I have known healers in many fields who have felt the same way.

But I am a bit more of a pragmatist and a realist. I recognize that we need to make a living and we need to support our families. Even more importantly, I realize the negative effects poverty and monetary insecurity can have on us.

When a person feels financially uncertain, even endangered, that person may find it very hard to pay attention to the spiritual aspects of his/her life. If someone has so much financial worry, thoughts of “How will I pay the bills?” and “Will we lose the house?” may occupy so much of that person’s energy and time that they can scarcely think about things like helping others heal.

Does this mean that poor people and people with financial difficulties can’t be spiritual and can’t help others heal? Of course it doesn’t mean that. However, survival issues can become paramount, and for many, many people, these issues interfere with their ability to give any of their energy to spiritual and healing issues. We are all human, with a limited amount of energy and resources available to us at any given time.

But beyond this, I don’t believe there is anything inherently wrong in the desire for abundance, prosperity

and financial security. We live in a world that is run by money; that is the reality we live with, no matter

how much we might wish it were otherwise. Without sufficient money, we are in deep trouble! When we have sufficient money, we can turn our attention more easily to helping others.

Everyone has to define what the term “sufficient money” means to them. For example, I am not fond of the idea of using Reiki to win the lottery, or to win at gambling. Frankly, I don’t like the energy of gambling, because so many people’s lives are ruined by gambling.

Having said that, however, I leave it up to you to decide how much money is “sufficient”. The people who

contact me about using Reiki for prosperity usually want to have enough money to pay their bills on time and provide a good home for their families. Some of them have started Reiki and other healing practices, and want those practices to be financially successful so that they can both help others and support their

families.

The term “abundance” is also open to interpretation. Abundance is not necessarily the same thing as having a lot of money, or being very prosperous. Each person has to decide what “abundance” means to them. Someone who does not have a lot of money but who has a lot of friendship and love might feel that their life is filled with abundance. Having a sense of abundance allows us to feel content with what we have. That assumes, of course, that we don’t struggle to find the money to eat every day, or we don’t live in an unsafe place.

You can use Reiki to attract abundance and prosperity towards you in many ways. Here are a few suggestions:

1. Draw the Reiki Power Symbol and the Long Distance symbol on a piece of paper, and place them in your wallet or purse. Every time you see them there, think of abundance/prosperity being drawn to you across time and distance. You can also place these symbols in a jar of coins and tuck one in the back of your checkbook.

2. Draw the Power Symbol on your Palm Chakras each morning. This will serve as a symbolic reminder of how money changes hands, and it will help draw that money toward your hands.

3. Use Aventurine stones or Malachite stones, both of which are often used to represent money. Place the

stone in one hand while you draw the Power and/or Long Distance Symbol over that hand with your other hand. Concentrate on the idea of wealth flowing toward you. Leave the stones near your checkbook, purse, wallet, etc.

4. Using the Long-Distance Symbol, you can send Reiki into the future for your finances. In other words, you can send positive energy into the future. You can also use the Long-Distance Symbol to go backwards in time to help heal some of the emotional toll that financial difficulties have taken on you.

5. If you have a business, you can draw the Power Symbol and/or Long-Distance Symbol in the air in the

corners of your place of business, over the cash register or credit card machine, etc. Leave small

Aventurine or Malachite stones that you have charged with Reiki near the register or credit card terminal.

There are several Chakras that are important to pay attention to in money matters:

1. The Palm Chakras – since money literally “changes hands”.

2. The Third Eye Chakra – because it’s the seat of your intuition, and it can help you make good decisions

about your future.

3. The Solar Plexus Chakra – because it’s the place of your inner wisdom, your “gut feelings”, and it can

help you determine whether something is a good or bad financial decision for you.

4. Be sure to focus on your Root Chakra, too, if self-confidence (or lack of it) is an issue. Your Root

Chakra is also important if past financial problems have disturbed your sense of stability and security (and

made you less confident as a result).

The subject of Reiki for abundance, prosperity and financial success is complex and multi-faceted. I have

just scratched the surface with this discussion. Please feel free to sign up for my newsletter to learn more

ways that Reiki can help you in your everyday life.

The unwritten rule of effective advertising involves creating ads that appeal to people’s emotions, these appeals can be broadly categorized into fear, sex, humor, music, rationality, emotions and scarcity. These appeals are something that are experienced by everyone universally, regardless of race, financial stance or intelligence.Think back to an advertisement that you can remember, what appeal did it have? chances are it fit into one of the “magic 7” appeals, perhaps even using a mixture of the appeals. Needless to say the successful advertisement is not only the one you remember, but the one you remember in a positive light. Successful marketers are able to create advertisements customers favorably recall in memory… and we all know positive attitudes lead to positive behaviors, such as consumers buying your product! Below is a guide to using the appeals, highlighting both positive and negative consequences associated with using the advertising appeals.

Fear Appeal – The first advertising appeal and perhaps the most effective to date, is the advertising appeal of fear. Fear is an emotion that has existed as long as intelligible life has walked the Earth. Fear advertising concentrates on emotional responses from customers to a perceived threat, typically severity and vulnerability. An example of a fear appeal would be an advertisement for a “web hosting” company focusing on the severity of downtime experienced on the site and the customers vulnerability of losing business due to downtime. The Good – Fear appeals tend to be very persuasive and are great for capturing peoples attention, such as an eye-catching advertisement of an injured car crash victim due to drink diving. The Bad – hard to gauge how much fear to use, too much and you can scare people away from your ads and too little fear and nobody will notice your ad.

Sex Appeal – Another universal aspect of being human, sex has been used for years by marketers to capture attention of the sexes. The use of sex can be subliminal, sexually suggestive, nudity or sensuality, ever notice how most people that appear in ads tend to be attractive? An example of sexual advertising is with the America’s Next Top Model TV series, which has ads showing the girls in sexually suggestive clothes to lure in male viewers to watch episodes. The Good – Sex is proven to cut through clutter, if your advertising in a busy time-slot using sex appeals will help your ad get noticed, this helps increase brand recognition The Bad – Sex appeals can be provocative and may cause negative reactions with different cultures (non-western) and sex appeals are so prevalent nowadays that they no longer carry the WOW-factor they once did.

Humor Appeal – Everyone loves to laugh and most people have negative attitudes towards advertising but positive reactions to humor, a consumer watching a humorous ad laughs, tells people the joke and remembers this greatly helps marketers. There are many memorable TV ads that use humor to promote their brands, the John West Salmon ad where a man fights a bear for salmon effectively leverages the humor appeal The Good – Humor is one of the best methods for cutting through advertising clutter as funny ads are more easily noticed by the increasingly time-scarce consumer, humor gets attention, stays in peoples memories and typically win awards The Bad – it is important that the joke does not overpower the brand or its associated motto, if people remember the joke but not the brand this is not effective. Advertisers must also be culturally aware as what is funny in one culture may be offensive in another.

Music Appeal – Music is something that everyone enjoys, music is something that is both personal and causes people to recall moments that are both good and bad in their life. Music helps capture attentions and link to the consumers emotions. An example of music appeal is soft drink company 7UP using the song ‘sunshine’ by the Partridge family, this helped resonate the message to their target market. The Good – using a well known song can bring back positive nostalgic memories in consumers causing them to have positive attitudes towards your brand, music’s intrusive nature means that people can still be attracted to the ad even if they are avoiding ads in general. The Bad – certain music can cause negative reactions in consumers if they relate to bad memories in the past.

Rationality Appeal – The rationality appeal relies on consumers actively processing the information presented in the ad, this appeal is typically used in print media due to the consumers having more time set aside to read the advertising in this medium. Typically rational appeals focus on the practical, functional or utilitarian needs of consumers. Rational appeals are typically used in advertising drugs or healthy lifestyle products like Vitamins, such as recent ads by pharmaceutical company Swisse which used Australian Cricket captain Ricky Ponting who asserted the individual vitamins to appeal to knowledgeable consumers. The Good – rationality is great for high-involvement products and for B2B advertising The Bad – the rational appeal must be credible as false claims can cause negative brand attitudes.

Scarcity Appeal – Scarcity is based on limitations, typically this is in the form of limited time to purchase or limited supply. Scarcity is often used with fear appeals, to help empower customers by missing out on a potential immediately negative event. Australian advertisers use scarcity appeal in cricket memorabilia advertising, by offering The Good – scarcity is great for encouraging users to take action, and is often effectively used with other promotions like coupons, sweepstakes and contests The Bad – scarcity appeals must be genuine or consumers will harbor negative attitudes towards your brand.

Emotional Appeal – Appealing to the emotions of consumers is an effective technique for capturing attention and fostering attachments for a consumer to your brand, it is generally more effective to concentrate on positive emotions like happiness, joy, trust and love. Typical industries that use emotions in their advertising copy are banks and insurance agencies who often center on optimistic emotions like happiness and joy in an attempt to reconcile commonly held stereotypes of these industries as corporate mega powers. The Good – emotional appeals combine with nearly every appeal very effectively, can be the key to building up brand loyalty amongst customer base The Bad – emotional appeals must match the target market and current PR history of the company, consumers are increasingly aware of advertising messages.

In summary, the seven appeals of advertising are useful to understand when in the beginning stages of creating an advertisement whether it be online or offline, building your advertisement around a given combination of appeals acts as a good starting point. Some tried and tested combination’s of advertising appeals includes the combination of fear and rationality (typically used in anti-smoking advertising), and the use of music and emotion generally are a good basis for any advertisement. In the end the appeals should be taken into consideration with other factors, namely your organizational marketing objectives, media strategy, target market make-up and brand strategy. If for example your organization is a local newspaper that caters to a demographic of 40 and above, and its looking to improve its brand loyalty by expressing its concern and care for the local community, a emotional or rational appeal would be most appropriate in helping you reach your marketing objective of brand loyalty with your target market.

 

Are you an animal lover? Do you communicate with your pet? If you have long time experience of keeping pets then you probably understand their language. We do possess the skills that help us to interact with the animals. This is the reason why we human beings are much different from the other animals. To communicate with animals you can take the help of these tips.

• Start with your own pet- Your pet parrot can give you a good start. The best reason is that you already have a good connection with it and will understand better. Observe the pet keenly about how it behaves. This will give you a good idea about their behavior.

• Wait for their response- Let the pet respond when you say them anything. The response is important so wait for their response and do not continue to talk with them. While they reply their behavior can be analyzed in a better way. Give them the time to understand and apprehend. Of course, you do not expect to talk back. They will respond you in their own way. It can be a word, a whistle or even a gesture.

• Give proper responses- Always reply to your pets call like you do when your friends call you. If you do not pay attention to them they will become inattentive to you. If you are ignoring it this will be the biggest mistake you are making. If you feel that the pet is not responding enough then you have to take them to a pet psychic to restore their ability to speak again.

• Communicate with other animals- The moment you are able to connect with your pet you should give them more time. Always treat them well and with care. Whenever you are alone sit with the pet and take to them. You will enjoy very much when they are around you. At this point of time, you are also prepared to communicate with other kinds of animal.

To conclude it can be said that the more you talk with your pet and observe their response the more you will be learning about them. In this way, you can learn to communicate with other animals. To learn more you can take help from the net where you will find a lot of information about pet psychics, animal talk, and animal communication if you are interested in the subject.

 

The colors you use for an advertisement are more important than the actual wording of the ad. The reason for this is the colors (and graphics) capture the consumers attention then causes them to read your ad. According to psychology.about.com, “Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of that product or service.”

Each color has different meanings to different cultures. For advertising purposes, it is extremely important to design your ads in a way that appeals to your target market. Try to choose colors that will compliment the message you are sending to your consumers.

Red

Red is a color that symbolizes action, warmth, power, aggression, excitement, drama, fire, blood, passion, love, danger, anger, and heat. It is a highly visible color that will always attract attention. Red will also stimulate several emotions.

Stop signs have trained us to stop and look when we see red. So it is only natural to want to stop and look at a red billboard.

Studies show that people in casinos gamble more in red rooms than room with any other colors. Red is also a good color for automobiles sales, pet shops, pasta shops, pizzerias, and restaurants.

However, the color red is not recommended for medical companies because it signals bad health, blood, and emergencies. Red is also the color accountants use to show that they have a negative cash flow.

Orange

Orange is a vibrant and fun color. It improves mental clarity, promotes warmth and happiness. Orange also increases the oxygen’s flow to the brain. Contentment, fruitfulness, and wholesomeness are qualities that are also associated with orange.

The color orange can help an expensive product seem more reasonably priced. It is the perfect color for products that appeal to a wide variety of people.

Orange is an appetite stimulant. It is a good color choice for vitamin shops, Mexican restaurants, dance clubs, and products that target Latin and French people.

Yellow

Yellow is a perfect color for sunny, happy, bright, cheerful, playful, easygoing, and optimistic advertisements. Ideal for florists, candy shops, toy stores, amusement parks, and discount stores.

Yellow is the first color the eye processes. It is also the most visible color to the human eye. This is why it grabs attention faster than any other color.

Yellow is also a color of caution. Most yellow road signs are warning drivers of a problem in the road or with the on-coming traffic. This is just another reason why yellow grabs our attention quickly.

Green

Green symbolizes life, nature, environment, youth, money, renewal, hope, and power. It is a color that soothes people, reduces pain, and makes us feel safe.

Since green traffic lights have conditioned us to go forward or to enter places, it makes us feel welcomed. This is a great quality for any product or service.

Yellow-green is not a wise color for food advertisements because it is an appetite depressant.

Light green calms people. That is why most walls in jails, schools, waiting rooms, and hospitals are light green.

Green is a great color for financial advisors, banks, and accountants because it signals money. It is also good for outdoor products because it gives consumers a natural outdoor feeling. The color green can be used for green houses, vegetable stands, landscaping, and farmers because it signals life.

Blue

Blue makes people feel calm, relaxed, tranquil, peaceful, wise, loyal, and trustworthy. It helps people accept themselves and resolve their problems.

The color blue also helps increase productivity.

On the other hand, the color blue can also symbolize sadness, and depression. Since most foods are not blue, the color blue is an appetite suppressant that can help people lose weight!

Blue is definitely the most popular color of both men and women. Several well-known corporations use blue in their logos. It is a great color choice for travel agencies, pool companies, masseurs, doctors offices, pharmacies, medical suppliers, motels, psychologists, and weight loss centers.

Purple

Purple is a sophisticated, creative, luxurious, and wealthy color. It is also associated with royalty. A bluish shade of purple tends to create mystery, while a reddish shade of purple is sensual, and creative. Purple with a red tint will get more attention.

Purple is hard for some people (mainly men) to see. However, it is a great color for artists, elaborate restaurants, clothing stores, book stores, art galleries, night clubs, magicians, photographers, country clubs, golf courses, jewelry stores, beauticians, and fortune tellers.

Brown

Brown symbolizes coffee, lumber, and earth-tone products. It is a reliable, solid, strong, mature, and comfortable color. Brown is now considered a rich and robust color.

The color brown is an excellent color for hardware stores, coffee houses, craft shops, herbal shops, health food stores, male haberdasheries, cabinet shops, western stores, contractors, clock shops, and carpenters.

Black

Black symbolizes power, prestige, elegance, style, reliability, simplicity, and sophistication. The color black is more about attitude than anything else. It is a trendy color that keeps consumers up to date with technology. It is also a very informative color.

Black used to be viewed as the color of death, witches, demons, and evil. However, this perception is declining.

Black is a great color choice for music shops, accountants, lawyers, electronic stores, and tire stores.

White

White symbolizes purity, cleanliness, virtue, innocence, and freshness.

The color white is a great choice for bridal shops, weddings, religious groups, daycare centers, medical facilities, wineries, dentists, catering companies, bakeries, museums, historical sites, bed and bath shops, dry cleaners, and cleaning services.

Please be careful, because white is a color of death and mourning is China, Japan, and other Middle East countries.

Once you have selected the right color(s) for your business, be sure to find out what colors effectively compliment your color choice.